Ukukhula kwentuthuko yokugqoka kwangaphandle kanye nezingubo zothando

Izingubo zangaphandle zibhekisela ezingutsheni ezigqokwa ngesikhathi semisebenzi yangaphandle njengokukhuphuka izintaba nokukhuphuka amatshe. Zingavikela umzimba ekulimaleni kwemvelo okuyingozi, zivimbele ukulahlekelwa ukushisa komzimba, futhi zigweme ukujuluka ngokweqile ngesikhathi sokunyakaza okusheshayo.

Izingubo zangaphandle zibhekisela ezingutsheni ezigqokwa ngesikhathi semisebenzi yangaphandle njengokukhuphuka izintaba nokukhuphuka amatshe. Zingavikela umzimba ekulimaleni kwemvelo okuyingozi, zivimbele ukulahlekelwa ukushisa komzimba, futhi zigweme ukujuluka ngokweqile ngesikhathi sokunyakaza okusheshayo.

Izingubo zangaphandle zihlukaniswe kakhulu ngezingubo zemidlalo zobungcweti kanye nezingubo zemidlalo ezivamile. Izingubo zemidlalo zobungcweti zibhekisela ezingutsheni zangaphandle ezigqokwa abasubathi abangochwepheshe bangaphandle. Ngokuvamile zinezidingo zokusebenza okuphezulu, zihlose imakethe ephezulu enezithameli ezimbalwa, futhi zinesabelo esincane semakethe. Ngokuphambene nalokho, izingubo zangaphandle zemidlalo ezivamile zihlose kakhulu imakethe ephansi kanye nabathandi bezemidlalo abavamile abangama-amateur. Ngakho-ke, inezithameli ezinkulu eziqondiwe kanye nemakethe ebanzi, ebalelwa ku-67.67% wemakethe iyonke ngo-2017.

Ngokuvamile, izingubo zangaphandle zamadoda yimakethe eyinhloko engezansi. Intengo ejwayelekile yezingubo zabesilisa iphakeme kuneyabesifazane, futhi izingubo zisebenza kangcono. Eminyakeni yamuva nje, imakethe engezansi yezingubo zangaphandle zabesifazane iye yavela kancane kancane. Ngenxa yesidingo esihlukahlukene, imijikelezo emifushane yokuvuselelwa komkhiqizo, kanye namanani aphansi ngokuvamile. Njengoba imisebenzi yangaphandle yomndeni iba yinto evamile, imakethe yezingubo zangaphandle zezingane izokhula ngokushesha kanye nesidingo esikhulayo. Eminyakeni emihlanu edlule, imakethe yamadoda ikhule isuka kumaRandi ayizigidigidi eziyi-12.4804 yaya kumaRandi ayizigidigidi eziyi-17.3763, ngesilinganiso sokukhula sonyaka esihlanganisiwe esingu-6.84%. Kodwa-ke, sikholelwa ukuthi imakethe yamadoda ifinyelele ezingeni elivuthiwe, kuyilapho izimakethe zabesifazane nezingane zisenamandla amakhulu, ikakhulukazi eYurophu naseNyakatho Melika. Nakuba imakethe yezingubo zabesilisa inesabelo esikhulu semakethe, izinga lokukhula lonyaka elihlanganisiwe lezingubo zabesifazane nezingane kulindeleke ukuthi lidlule elabesilisa, lifinyelele ku-7.29% kanye no-7.84% ngokulandelana eminyakeni ezayo.

Ngokuthuthuka komnotho, amazinga okuphila athuthukisiwe, kanye nentuthuko eqhubekayo kwezobuchwepheshe bezindwangu, imikhiqizo yezingubo zangaphandle iya ngokuya ithandwa kakhulu. Ngaphezu kwalokho, imikhiqizo yezingubo zangaphandle inezindlela eziningi ezintsha, amabhizinisi aphesheya, iziteshi ezinhle zokusabalalisa, ukuvuthwa okuphezulu emakethe, kanye nokuncintisana okukhulu, okwenza izingubo zangaphandle zithandeke kakhulu emhlabeni jikelele.

Ngemva kwesikhathi sokuthuthukiswa, imboni yezingubo zangaphandle manje isisesigabeni esivuthiwe esinomncintiswano omkhulu, ikakhulukazi emakethe enkulu yabathengi yezingubo zangaphandle, eNyakatho Melika. Izinkampani zezingubo zangaphandle zivela kakhulu e-United States naseYurophu, kanti zinokugxila okuphansi embonini. Izinkampani ezintathu eziphezulu yi-VF Corporation, i-Columbia Sportswear, kanye ne-Arc'teryx.

Nakuba iShayina yaqala imboni yayo yezemidlalo yangaphandle sekwephuzile, inamandla amakhulu entuthuko. Njengomnotho wesibili ngobukhulu emhlabeni, iShayina igcine ukukhula okusheshayo eminyakeni engamashumi amathathu kuya kwamashumi amane edlule futhi ibe ngumkhiqizi omkhulu wezingubo zangaphandle. INyakatho Melika neYurophu nazo zinentuthuko yezomnotho ezinzile, futhi izimboni zazo zezingubo zangaphandle ziyizindawo ezizinzile futhi ziyindawo yabathengi abakhulu.

Njengoba izindlela zokuphila ezahlukahlukene ziyahlukahluka, abantu abaningi ngokwengeziwe bahlanganyela emisebenzini yangaphandle ukuze baphishekele indlela yokuphila enempilo, yemfashini, nemvelo, okuye kwavuselela isidingo esikhulu semakethe semikhiqizo yangaphandle. Abathengi base-US bachitha amaRandi ayizigidigidi ezingama-645.5 minyaka yonke emisebenzini yangaphandle, futhi ngisho nangesikhathi sezinhlekelele zomnotho, imakethe yezemidlalo yangaphandle yase-US iyaqhubeka nokukhula ngesilinganiso sonyaka esingu-5%.

Ngesikhathi sezinkinga zezimali, izinto zemfashini zobuchwepheshe obuphezulu zinikeza induduzo nokwaneliseka ngokwengqondo. Kanye nokwanda "kobungani bomsebenzisi" komklamo wezingubo zangaphandle, imboni yezemidlalo yangaphandle iye yathuthuka kakhulu naphezu kokwehla kwenani lokuthengisa. Namuhla, imidlalo yangaphandle ayisekho nje indlela yokuthi abantu bahlale bephilile; isibe yindlela entsha yokuhlangana komndeni nabangane. Lapho behlanganyela emisebenzini yangaphandle, abantu banaka kakhulu ukusebenza nokusebenza kahle kwemikhiqizo. Isibonelo, umshini wokuvimba umoya owenziwe ngendwangu ekhethekile ungakhipha amanzi ngokushesha okuphindwe kahlanu kunokotini omsulwa futhi ungomisa emoyeni zingakapheli imizuzu eyi-10 ngemva kwemvula. Ngaphezu kwalokho, ungavikela futhi emisebeni ye-UV kanye nokulunywa yizinambuzane.

Ngokusho kocwaningo, ukuthengiswa kwezingubo zangaphandle emhlabeni wonke kufinyelele ku-$23.6561 billion ngo-2013 futhi kwanda kwafinyelela ku-$33.4992 billion ngo-2018. Kulindeleke ukuthi inani lemakethe lezingubo zangaphandle lingafinyelela ku-$47.3238 billion ngo-2023, ngesilinganiso sokukhula sonyaka esihlanganisiwe esingu-7.17% kusukela ngo-2017 kuya ku-2023.

Ukukhula kwemakethe yezingubo zangaphandle kuqhutshwa kakhulu yisidingo sabathengi esingezansi. Emazweni asathuthuka, ukuthuthukisa ubuchwepheshe bezomnotho, ukwandisa amazinga okuphila, ukuzijabulisa okuhlukahlukene, kanye nokuqwashisa okukhulu ngempilo kuzokhuthaza ukuthengiswa kwezingubo zangaphandle. Ezimakethe ezithuthukile, zinobuchwepheshe obuzimele obunelungelo lobunikazi, amandla okuthenga aqinile, imikhuba emihle yokusebenzisa, kanye nezidingo eziphezulu zomkhiqizo, okufaka isandla ekwandeni kwesidingo semakethe sezingubo zangaphandle.

I-Passion Clothing ingumkhiqizi wezingubo zangaphandle ochwepheshe eShayina. Basebenzisana nemikhiqizo eminingi eyaziwayo emhlabeni wonke futhi bakhiqiza izinhlobo ezahlukene zezingubo zangaphandle ezithola udumo oluqhubekayo kumakhasimende ngokwekhwalithi kanye nentengo. Ngokusebenzelana kwebhizinisi isikhathi eside namakhasimende eNyakatho Melika naseYurophu, i-Passion Clothing iyaqonda ubuciko obudingekayo bezingubo zangaphandle futhi iyazi ukuthi yiziphi izindwangu nekhwalithi ezifanela amakhasimende ahlukene. Lapho bekhiqiza ama-windbreaker, bachitha yonke imizamo yokucwaninga futhi banikeza amakhasimende abo iseluleko sobungcweti kakhulu ngokusekelwe kumidwebo yabo yokuklama, okuvumela amakhasimende ukuthola idumela elihle phakathi kwabathengi bokugcina.

Izingubo zangaphandle zihlukaniswe kakhulu ngezingubo zemidlalo zobungcweti kanye nezingubo zemidlalo ezivamile. Izingubo zemidlalo zobungcweti zibhekisela ezingutsheni zangaphandle ezigqokwa abasubathi abangochwepheshe bangaphandle. Ngokuvamile zinezidingo zokusebenza okuphezulu, zihlose imakethe ephezulu enezithameli ezimbalwa, futhi zinesabelo esincane semakethe. Ngokuphambene nalokho, izingubo zangaphandle zemidlalo ezivamile zihlose kakhulu imakethe ephansi kanye nabathandi bezemidlalo abavamile abangama-amateur. Ngakho-ke, inezithameli ezinkulu eziqondiwe kanye nemakethe ebanzi, ebalelwa ku-67.67% wemakethe iyonke ngo-2017.

Ngokuvamile, izingubo zangaphandle zamadoda yimakethe eyinhloko engezansi. Intengo ejwayelekile yezingubo zabesilisa iphakeme kuneyabesifazane, futhi izingubo zisebenza kangcono. Eminyakeni yamuva nje, imakethe engezansi yezingubo zangaphandle zabesifazane iye yavela kancane kancane. Ngenxa yesidingo esihlukahlukene, imijikelezo emifushane yokuvuselelwa komkhiqizo, kanye namanani aphansi ngokuvamile. Njengoba imisebenzi yangaphandle yomndeni iba yinto evamile, imakethe yezingubo zangaphandle zezingane izokhula ngokushesha kanye nesidingo esikhulayo. Eminyakeni emihlanu edlule, imakethe yamadoda ikhule isuka kumaRandi ayizigidigidi eziyi-12.4804 yaya kumaRandi ayizigidigidi eziyi-17.3763, ngesilinganiso sokukhula sonyaka esihlanganisiwe esingu-6.84%. Kodwa-ke, sikholelwa ukuthi imakethe yamadoda ifinyelele ezingeni elivuthiwe, kuyilapho izimakethe zabesifazane nezingane zisenamandla amakhulu, ikakhulukazi eYurophu naseNyakatho Melika. Nakuba imakethe yezingubo zabesilisa inesabelo esikhulu semakethe, izinga lokukhula lonyaka elihlanganisiwe lezingubo zabesifazane nezingane kulindeleke ukuthi lidlule elabesilisa, lifinyelele ku-7.29% kanye no-7.84% ngokulandelana eminyakeni ezayo.

Ngokuthuthuka komnotho, amazinga okuphila athuthukisiwe, kanye nentuthuko eqhubekayo kwezobuchwepheshe bezindwangu, imikhiqizo yezingubo zangaphandle iya ngokuya ithandwa kakhulu. Ngaphezu kwalokho, imikhiqizo yezingubo zangaphandle inezindlela eziningi ezintsha, amabhizinisi aphesheya, iziteshi ezinhle zokusabalalisa, ukuvuthwa okuphezulu emakethe, kanye nokuncintisana okukhulu, okwenza izingubo zangaphandle zithandeke kakhulu emhlabeni jikelele.

Ngemva kwesikhathi sokuthuthukiswa, imboni yezingubo zangaphandle manje isisesigabeni esivuthiwe esinomncintiswano omkhulu, ikakhulukazi emakethe enkulu yabathengi yezingubo zangaphandle, eNyakatho Melika. Izinkampani zezingubo zangaphandle zivela kakhulu e-United States naseYurophu, kanti zinokugxila okuphansi embonini. Izinkampani ezintathu eziphezulu yi-VF Corporation, i-Columbia Sportswear, kanye ne-Arc'teryx.

Nakuba iShayina yaqala imboni yayo yezemidlalo yangaphandle sekwephuzile, inamandla amakhulu entuthuko. Njengomnotho wesibili ngobukhulu emhlabeni, iShayina igcine ukukhula okusheshayo eminyakeni engamashumi amathathu kuya kwamashumi amane edlule futhi ibe ngumkhiqizi omkhulu wezingubo zangaphandle. INyakatho Melika neYurophu nazo zinentuthuko yezomnotho ezinzile, futhi izimboni zazo zezingubo zangaphandle ziyizindawo ezizinzile futhi ziyindawo yabathengi abakhulu.

Njengoba izindlela zokuphila ezahlukahlukene ziyahlukahluka, abantu abaningi ngokwengeziwe bahlanganyela emisebenzini yangaphandle ukuze baphishekele indlela yokuphila enempilo, yemfashini, nemvelo, okuye kwavuselela isidingo esikhulu semakethe semikhiqizo yangaphandle. Abathengi base-US bachitha amaRandi ayizigidigidi ezingama-645.5 minyaka yonke emisebenzini yangaphandle, futhi ngisho nangesikhathi sezinhlekelele zomnotho, imakethe yezemidlalo yangaphandle yase-US iyaqhubeka nokukhula ngesilinganiso sonyaka esingu-5%.

Ngesikhathi sezinkinga zezimali, izinto zemfashini zobuchwepheshe obuphezulu zinikeza induduzo nokwaneliseka ngokwengqondo. Kanye nokwanda "kobungani bomsebenzisi" komklamo wezingubo zangaphandle, imboni yezemidlalo yangaphandle iye yathuthuka kakhulu naphezu kokwehla kwenani lokuthengisa. Namuhla, imidlalo yangaphandle ayisekho nje indlela yokuthi abantu bahlale bephilile; isibe yindlela entsha yokuhlangana komndeni nabangane. Lapho behlanganyela emisebenzini yangaphandle, abantu banaka kakhulu ukusebenza nokusebenza kahle kwemikhiqizo. Isibonelo, umshini wokuvimba umoya owenziwe ngendwangu ekhethekile ungakhipha amanzi ngokushesha okuphindwe kahlanu kunokotini omsulwa futhi ungomisa emoyeni zingakapheli imizuzu eyi-10 ngemva kwemvula. Ngaphezu kwalokho, ungavikela futhi emisebeni ye-UV kanye nokulunywa yizinambuzane.

Ngokusho kocwaningo, ukuthengiswa kwezingubo zangaphandle emhlabeni wonke kufinyelele ku-$23.6561 billion ngo-2013 futhi kwanda kwafinyelela ku-$33.4992 billion ngo-2018. Kulindeleke ukuthi inani lemakethe lezingubo zangaphandle lingafinyelela ku-$47.3238 billion ngo-2023, ngesilinganiso sokukhula sonyaka esihlanganisiwe esingu-7.17% kusukela ngo-2017 kuya ku-2023.

Ukukhula kwemakethe yezingubo zangaphandle kuqhutshwa kakhulu yisidingo sabathengi esingezansi. Emazweni asathuthuka, ukuthuthukisa ubuchwepheshe bezomnotho, ukwandisa amazinga okuphila, ukuzijabulisa okuhlukahlukene, kanye nokuqwashisa okukhulu ngempilo kuzokhuthaza ukuthengiswa kwezingubo zangaphandle. Ezimakethe ezithuthukile, zinobuchwepheshe obuzimele obunelungelo lobunikazi, amandla okuthenga aqinile, imikhuba emihle yokusebenzisa, kanye nezidingo eziphezulu zomkhiqizo, okufaka isandla ekwandeni kwesidingo semakethe sezingubo zangaphandle.

Izingubo ZothandoI-Passion Clothing ingumkhiqizi wezingubo zangaphandle ochwepheshe eShayina. Basebenzisana nemikhiqizo eminingi eyaziwayo emhlabeni wonke futhi bakhiqiza izinhlobo ezahlukene zezingubo zangaphandle ezithola udumo oluqhubekayo kumakhasimende ngokwekhwalithi kanye nentengo. Ngokusebenzelana kwebhizinisi isikhathi eside namakhasimende eNyakatho Melika naseYurophu, i-Passion Clothing iyaqonda ubuciko obudingekayo bezingubo zangaphandle futhi iyazi ukuthi yiziphi izindwangu nekhwalithi ezifanela amakhasimende ahlukene. Lapho bekhiqiza ama-windbreaker, bachitha yonke imizamo yokucwaninga futhi banikeza amakhasimende abo iseluleko sobungcweti kakhulu ngokusekelwe kumidwebo yabo yokuklama, okuvumela amakhasimende ukuthola idumela elihle phakathi kwabathengi bokugcina.