1Iyini i-MOQ futhi Kungani Ibalulekile Ezingubo Ezifudumele?
I-MOQ — Inani Elincane Le-oda — yinani elincane kakhulu lamayunithi umenzi azowamukela nge-oda lokukhiqiza. Akuyona isithiyo esingahleliwe; sibonisa ezomnotho zokukhiqiza zangempela. Ukuqhutshwa ngakunye kokukhiqiza kudinga izindleko ezihleliwe ezifanayo noma ngabe ukhiqiza amayunithi angu-50 noma angu-5,000: ukusethwa kwephethini, ukulungiswa kwetafula lokusika, ukulinganiswa komshini, uhlelo lokuhlelwa kwephaneli yokushisa, imibhalo ye-QC, kanye nomklamo wokupakisha. Umenzi udinga ivolumu yeyunithi eyanele ukusabalalisa lezi zindleko ezihleliwe ngentengo efanelekile ngeyunithi ngayinye.
Ngezingubo ezifudumayo, i-MOQ ibaluleke kakhulu ngoba umkhiqizo uhlanganisa ukukhiqizwa kwezingubo nokuhlanganiswa kwe-elekthronikhi — okuphinda kabili ubunzima bokukhiqiza. Ijakethi ejwayelekile engafudumayo ingaba ne-MOQ yamayunithi ayi-100-200. Ijakethi efanayo enezinto ezifudumayo ezihlanganisiwe idinga i-MOQ yamayunithi angama-200-500 ngoba izingxenye ze-elekthronikhi (amaphakethe ebhethri, amaphaneli okushisa, abalawuli) zitholakala ngokwahlukana, zine-MOQ yazo yomhlinzeki, futhi zidinga izinyathelo zokukhiqiza ezengeziwe (ukuhlelwa kwezintambo, ukuhlolwa komsebenzi, ukufakwa kwebhethri) okwengeza isikhathi sokusetha kanye nezindleko.
2Izici Ezi-5 Eziqhuba Amazinga E-MOQ Ejakethi Efudumele
Ukuqonda ukuthi yini eqhuba i-MOQ kukuvumela ukuthi uxoxisane ngobuhlakani — ngoba ungagxila ezintweni ezithile ezibizayo ezikhulisa ubuncane, kunokuphatha i-MOQ njengenombolo engacacile, engaguquki. Izici ezinhlanu eziyinhloko zinquma i-MOQ yokukhiqiza ijazi elifudumele:
Isici 1: Ubuncane bokuthola indwangu
Abahlinzeki bezindwangu babeka i-MOQ yabo kumkhiqizi — ngokuvamile amamitha angu-500-1,000 ngombala kanye nenhlanganisela yesisindo. Uma imininingwane yakho yejakethi efudumele idinga umbala wendwangu ohlukile noma isisindo umenzi angasenaso kakade, umenzi kumele a-ode i-MOQ ephelele yomhlinzeki wezindwangu, edala indwangu eningi edinga ukumuncwa yivolumu ye-oda lakho noma igcinwe ukuze isetshenziswe esikhathini esizayo. Yingakho ama-oda emibala yangokwezifiso ngokuvamile ane-MOQ ephezulu: umenzi udinga ivolumu yeyunithi eyanele ukusebenzisa iningi lendwangu kusukela ku-roll encane yomhlinzeki.
Isici 2: Ukuthola izingxenye ze-elekthronikhi
Ama-elekthronikhi ejakethi afudumele — amaphakethe ebhethri, amaphaneli okushisa, abalawuli, kanye nezintambo — atholakala kubaphakeli be-elekthronikhi abakhethekile abanezidingo zabo ze-MOQ. Umhlinzeki wephakethe lebhethri elingu-7.4V/5000mAh angadinga i-oda elincane lamayunithi angu-200-500 ngokwencazelo ngayinye. Abaphakeli bephaneli yokushisa ye-Carbon fiber bangadinga amayunithi angaphezu kuka-200 ngokwezilungiselelo zephaneli ngayinye. Lawa ma-MOQ ezinga lengxenye adala iphansi ngaphansi kwalo umenzi angeke anciphise i-MOQ yengubo ngaphandle kokudala isitokwe sezingxenye eseqile. Ukuqonda lolu chungechunge kukusiza ukuthi uxoxisane: uma imininingwane yakho isebenzisa izingxenye umenzi kakade azigcinele amanye amakhasimende, umkhawulo we-MOQ yengxenye uphansi.
Isici 3: Iphethini kanye nokusethwa kokukhiqiza
Ukusethwa komkhiqizo ngamunye omusha kudinga ukusethwa kwephethini, ukuhlela itafula lokusika, ukucushwa komugqa wokuthunga, ukwakheka kwesakhiwo sephaneli yokushisa, kanye nokulungiswa kwemibhalo ye-QC. Lezi yizindleko ezizinzile ezifanayo zamayunithi angu-50 noma amayunithi angu-5,000. Umenzi udinga imajini eyanele ngeyunithi ngayinye ukuze abuyisele lezi zindleko zokusetha - futhi ngamanani aphansi kakhulu, ingxenye yezindleko zokusetha ngeyunithi ngayinye ingaba nkulu kakhulu. Ukusethwa kokukhiqiza okubiza u-$500 ngezindleko ezihleliwe kunezela u-$10 ngeyunithi ngayinye ku-MOQ 50, kodwa ku-$1 kuphela ngeyunithi ngayinye ku-MOQ 500. Lokhu kuyimbangela eyisisekelo yezomnotho ngemuva kobudlelwano be-MOQ nezindleko.
Isici 4: Ukujula kokwenza ngokwezifiso
Uma udinga ukwenza ngokwezifiso okwengeziwe, kulapho kudingeka umsebenzi wokusetha omningi — futhi i-MOQ iphakeme. Umklamo wejakethi elifudunyezwayo elinelogo yakho esetshenzisiwe (ukwenza ngokwezifiso kweLevel 1) usebenzisa iphethini ekhona, isitokwe sendwangu esikhona, kanye nokucushwa kokushisa okukhona — ngakho-ke izindleko zokusetha zincane futhi i-MOQ ingaba ngamayunithi angu-50 aphansi. Ijakethi elifudunyezwayo elenziwe ngokwezifiso ngokuphelele elinephethini entsha, ukucaciswa kwendwangu okuhlukile, izindawo zokushisa eziguquliwe, kanye nohlelo lokulawula ngokwezifiso (ukwenza ngokwezifiso kweLevel 4) kudinga umsebenzi wokusetha omkhulu, umenzi awudingayo ukuze anciphise ivolumu.
Isici 5: Ukubaluleka kwesikhala sokukhiqiza
Abakhiqizi babela amandla okukhiqiza kuma-oda amaningi amakhasimende. I-oda lamayunithi angu-50 lithatha indawo yokukhiqiza ebengase isetshenziswe ngenye indlela ku-oda lamayunithi angu-2,000 elivela kumakhasimende asunguliwe. Lokhu akulona ubulungisa - ukwabiwa kwezinsiza. Kodwa-ke, kusho ukuthi abakhiqizi bangase bazimisele ukunikeza i-MOQ ephansi ngezikhathi zokusetshenziswa okuphansi kwefektri (ngokuvamile i-Q2 ne-Q3, ngaphambi kokushesha kokukhiqiza kwesizini yasebusika), futhi kungadinga i-MOQ ephezulu ngesikhathi sokukhiqiza okuphezulu (Q4). Ukubeka isikhathi ku-oda lakho lokuqala ngesikhathi sokusetshenziswa okuphansi kungaba isu eliphumelelayo lokuxoxisana nge-MOQ.
3I-MOQ ngohlobo lomkhiqizo kanye nemodeli yokukhiqiza
I-MOQ ayifani kuyo yonke imikhiqizo yezingubo ezishisayo noma amamodeli okukhiqiza. Ithebula elingezansi libonisa ububanzi obujwayelekile be-MOQ ngokusekelwe kuhlobo lomkhiqizo kanye nezinga lokwenza ngokwezifiso — lawa ububanzi obujwayelekile embonini, futhi abakhiqizi ngabanye banganikeza ukuguquguquka okuningana noma okuncane ngokusekelwe esakhiweni sabo esithile sokukhiqiza.
| Uhlobo Lomkhiqizo | Umklamo Wesitoko se-ODM (Ilogo Kuphela) | I-ODM Ishintshiwe (Umbala / Izici) | Iphethini Yenziwe Ngokwezifiso ye-OEM | Umklamo Ogcwele We-OEM Owenziwe Ngokwezifiso |
|---|---|---|---|---|
| Ivesti Elifudumele | 50-100 | 100-200 | 200-300 | 300-500 |
| Ijazi Elifudumele | 50-100 | 100-200 | 200-300 | 300-500 |
| I-Hoodie Efudumele | 50-100 | 100-150 | 150-250 | 250-400 |
| Amabhulukwe Afudumele | 100-150 | 150-250 | 250-400 | 400-600 |
| Ijazi Lomsebenzi Elifudumele | 100-200 | 200-300 | 300-500 | 500-800 |
| Ijakhethi Efudumele Elinganiswe Nge-FR | 200-300 | 300-500 | 500-800 | 800-1000 |
Kungani amavesti afudumele ene-MOQ ephansi kunamajeketi okusebenza afudumele
Amavesti afudumele ane-MOQ ephansi ngoba kulula ukuwakha: amaphaneli ambalwa, imithungo embalwa, izendlalelo zendwangu ezimbalwa, kanye nezindawo zokufudumala ezimbalwa. Ivesti efudumele isebenzisa izindawo zokufudumala ezingu-2-3 uma kuqhathaniswa nezindawo ezingu-3-5 zejakethi elifudumele eligcwele, okunciphisa kokubili inani lezingxenye kanye nobunzima bokukhiqiza. Ivesti futhi iyinto yesitoko ethandwa kakhulu yi-ODM — abakhiqizi bagcina uhlu olukhulu lwesitoko lwezingxenye zevesti elifudumele ngoba isidingo siphezulu, okusho ukuthi ubuncane bokuthola izingxenye sebuvele buhlangatshezwane nokukhiqiza okuqhubekayo.Hlola izinketho zevesti ezifudumele ze-PASSION OUTERWEAR.
Kungani amajakethi afudumele anesilinganiso se-FR ene-MOQ ephezulu kakhulu
Amajakethi afudumele angamelani nomlilo (FR) adinga izingxenye ezikhethekile — indwangu elinganiswe yi-FR, izinto zokushisa ezilinganiswe yi-FR, kanye nezindawo zokuvala ibhethri ezilinganiswe yi-FR — ezitholakala kubaphakeli abalinganiselwe, abakhethekile abane-MOQs ephezulu yezinga lezingxenye. Inqubo yesitifiketi se-FR iphinde yengeze izindleko zokuhlola ngebhetshi ngayinye. Lezi zinto ziyahlangana ukudala isidingo se-MOQ esiphezulu esigabeni sezingubo ezifudumele. Uma isicelo sakho singadingi isitifiketi se-FR ngokuqinile (izingubo zokusebenza eziningi zangaphandle ezijwayelekile azidingi), ukukhetha incazelo ejwayelekile yejakethi yomsebenzi efudumele kunciphisa kakhulu i-MOQ yakho kanye nezindleko zeyunithi ngayinye.
I-PASSION OUTERWEAR inikeza ukuguquguquka okukhulu kwe-MOQ emkhakheni wokukhiqiza izingubo ezishisayo — kusukela kumayunithi angu-50 emiklamo yesitoko se-ODM enophawu lwelogo, kanye nokukhula kuya kumayunithi angaphezu kuka-500 ezinhlelweni ze-OEM ezenziwe ngokwezifiso ngokugcwele. Kubathengi be-B2B abadinga ukuhlola imakethe ngaphambi kokuzibophezela emananini amakhulu, indawo yethu yokungena ye-MOQ ephansi yenza izingubo ezishisayo zitholakale kalula ngaphandle kokutshala imali eningi esitokweni.Hlola izinhlelo zethu ze-OEM/ODM nge-MOQ eguquguqukayo.
4Indlela Yokuxoxisana Ngemigomo Ye-MOQ Eguquguqukayo
I-MOQ ingaxoxiswana ngayo — kodwa kuphela uma uqonda izisusa zezindleko eziyisisekelo futhi uxoxisana ngezinto ezithile ezikhulisa ubuncane. Izicelo ezijwayelekile ("Ungayinciphisa i-MOQ yakho?") azisebenzi kahle kuneziphakamiso eziqondiwe ("Ngifuna ukusebenzisa umbala wendwangu osuvele uwugcinile kanye nokucushwa kokushisa okuvela kumugqa wakho womkhiqizo okhona — singayinciphisa yini i-MOQ ibe amayunithi ayi-100 kule ncazelo?").
Isu 1: Sebenzisa imininingwane ekhona ukuze unciphise izindleko zokusetha
Isu lokunciphisa i-MOQ elisebenza kahle kakhulu ukuvumelanisa imininingwane yomkhiqizo wakho nalokho umenzi asevele ekukhiqiza. Uma ukhetha umbala wendwangu esitokweni somenzi esikhona, usebenzisa ukucushwa kwephaneli yokushisa kusuka kumugqa womkhiqizo wabo okhona, futhi udinga kuphela uphawu lwelogo (ukwenziwa ngokwezifiso kweLevel 1), izindleko zokusetha zomenzi zincane kakhulu - futhi zingathethelela i-MOQ ephansi ngoba izindleko ezihleliwe ngeyunithi ngayinye ziphansi. Lesi yisimiso esiyinhloko ngemuva kokukhiqizwa kwe-ODM: umenzi utshala imali ekwakhiweni nasekusethweni kanye, bese esakaza lokho kutshalwa kwezimali kumakhasimende amaningi esebenzisa imininingwane efanayo yesisekelo.
Isu 2: Hlanganisa i-MOQ yakho ne-oda lomunye umthengi
Uma ivolumu yakho ingaphansi kwe-MOQ ekhethwa ngumenzi, buza ukuthi ngabe banalo yini elinye ikhasimende eli-oda imininingwane efanayo esikhathini esifanayo sokukhiqiza. Abanye abakhiqizi bazohlanganisa ama-oda amabili amancane ngesikhathi esifanayo sokukhiqiza — babelana ngezindleko zokusetha phakathi kwabathengi bobabili futhi banciphise ubuncane bomkhiqizo ngamunye. Lokhu kungenzeka kakhulu kumadizayini esitoko se-ODM lapho abathengi abaningi bangasebenzisa umkhiqizo ofanayo oyisisekelo onezimpawu ezahlukene.
Isu 3: Yamukela intengo ephezulu ngeyunithi ngayinye uma uvolomu uphansi
Ubudlelwano obuphambene phakathi kwe-MOQ nentengo yeyunithi ngayinye luhlaka lokuxoxisana olulula kakhulu. Uma udinga amayunithi angu-50 kodwa i-MOQ ejwayelekile yomkhiqizi ingu-200, phakamisa ukukhokha intengo yeprimiyamu ngeyunithi ngayinye ekhokhela umenzi ngesilinganiso esiphezulu sezindleko ezihleliwe ngeyunithi ngayinye. Iprimiyamu engu-$5-10 ngeyunithi ngayinye ku-oda lamayunithi angu-50 ingeza u-$250-500 iyonke - okungase kukhokhele izindleko zokusetha zomenzi ngaphandle kokukudinga ukuthi uthenge amayunithi angu-200 ongawadingi okwamanje. Abakhiqizi abaningi bazokwamukela lokhu kushintshana ngoba kugcina inzuzo yabo ngeyunithi ngayinye ngisho nangevolumu ephansi.
Isu 4: Qala nge-oda lokuhlola, zibophezele ekuhleleni kabusha
Abakhiqizi abaningi bazokwamukela i-MOQ yokuqala ephansi uma uzibophezela ohlelweni loku-oda kabusha. I-oda lokuqala lamayunithi angu-50-100 lisebenza njengesivivinyo semakethe - futhi uma umkhiqizo uthengiswa, uzibophezela eku-odeni amayunithi angu-200-500 ngesizini ezayo. Lesi sakhiwo sinciphisa ubungozi bomkhiqizi (bayazi ukuthi kukhona ivolumu yesikhathi esizayo), sinciphisa ukutshalwa kwezimali kwakho kokuqala kwesitoko (uyahlola ngaphambi kokukhulisa), futhi sakha ubudlelwano bokukhiqiza obubikezelwayo obuzuzisa bobabili izinhlangothi. I-PASSION OUTERWEAR isekela ngenkuthalo le ndlela ngohlelo lwethu lwe-"Start Small, Scale Up" lwabathengi abasha be-B2B.
Isu 5: Uku-oda ngezikhathi zokukhiqiza ezingesikhathi esimatasa
Abakhiqizi bezingubo ezifudumele bahlangabezana nesidingo esikhulu kusukela ngo-Agasti kuya kuNovemba (ukukhiqizwa kwekota yesi-4 kokulethwa kwesizini yasebusika). Phakathi kwekota yesi-2 nekota yesi-3 (uFebhuwari kuya kuJulayi), ukusetshenziswa kwefektri kuvame ukuba phansi, futhi abakhiqizi bazimisele kakhulu ukwamukela ama-oda amancane ukuze bagcwalise amandla okukhiqiza. Ukubeka isikhathi se-oda lakho lokuqala ngesikhathi esingesiphezulu kungaletha kokubili i-MOQ ephansi kanye nezikhathi zokuhola zokukhiqiza ezisheshayo - inzuzo ephindwe kabili kubathengi bokuqala.
Uhlu lokuhlola lokulungiselela izingxoxo ze-MOQ
- Khomba izindwangu zesitoko ezikhona zomkhiqizi kanye nezilungiselelo zokushisa
- Cacisa izinga lakho lokwenza ngokwezifiso ngaphambi kokuxoxisana (ilogo kuphela vs ukwakheka ngokwezifiso)
- Bala izindleko zakho eziqondiwe ngeyunithi ngayinye kanye nobubanzi obamukelekayo be-premium
- Lungisa isikhathi sokuzibophezela soku-oda kabusha uma ucela i-MOQ yokuqala ephansi
- Hlola isimiso samanje sokukhiqiza somkhiqizi ukuze uthole isikhathi esingekho ngesikhathi esimatasa kakhulu
- Cela isiqinisekiso se-MOQ esibhaliwe ngentengo yeyunithi ngayinye kuzinga ngalinye levolumu
5Ukuqala Okuncane: Amasu Aphansi E-MOQ Kwabathengi Abaqalayo
Kubathengi abaningi be-B2B — ikakhulukazi abasabalalisi abangena esigabeni sezingubo ezishisayo okokuqala, noma abaphathi bokuthengwa kwempahla yamabhizinisi abahlola izingubo zokusebenza ezishisayo ngaphambi kokuqaliswa kohlelo oluphelele — ukukhathazeka okukhulu ingozi yempahla. Uku-oda amajakethi afudumele angu-500 ngaphambi kokuqinisekisa isidingo namakhasimende akho kuwutshalomali olukhulu. Amasu asebenzayo angezansi akuvumela ukuthi ungene emakethe ngevolumu ephansi, uqinisekise isidingo, futhi ukhulise umkhiqizo njengoba ukuthengisa kwakho kukhula.
Indlela ethi "Qala Kancane, Khulisa"
Oda amayunithi angu-50-100 ejazi elifudumele noma idizayini yevesti yesitokwe se-ODM enophawu lwakho lwelogo. Lolu uvivinyo lwakho lwemakethe: beka umkhiqizo nabalingani bokusabalalisa ababalulekile abangu-2-3, ulinganise impendulo yamakhasimende, bese uqoqa impendulo ngosayizi, ukusebenza kokushisa, kanye nezintandokazi zezici. Ukutshalwa kwezimali okuphelele kuleli zinga kuyalawuleka — izindleko ze-FOB ezingu-$3,000-6,000 kanye nokuthunyelwa — futhi kunikeza idatha yangempela yemakethe kunezibikezelo.
Ngokusekelwe empendulweni ye-oda lakho lesivivinyo, faka i-oda elisha lamayunithi angu-200-300. Ungashintsha imininingwane ngokusekelwe empendulweni yamakhasimende — lungisa ukucushwa kwendawo yokushisa, engeza noma ususe amaphakethe, ushintshe umbala noma imininingwane yokunquma. Lokhu kuyindlela yokwenza ngokwezifiso ye-ODM Level 2, futhi ukwanda kwe-MOQ kusuka ku-50-100 kuya ku-200-300 kubonisa izindleko zokusetha eziphakathi zalezi zinguquko. Isamba sakho sokutshalwa kwezimali siyanda, kodwa sixhaswa yimali engenayo evela ekuthengisweni kwe-oda lakho lesivivinyo.
Ngezinkathi ezimbili zedatha yokuthengisa kanye nempendulo yamakhasimende, usukulungele inani eliphelele lokukhiqiza. Kuleli qophelo, ungashintshela ekukhiqizweni kwe-OEM (iphethini yangokwezifiso, ukucaciswa kwendwangu okuhlukile, ukucushwa kokushisa okuyimfihlo) noma wandise ububanzi bomkhiqizo wakho we-ODM ezinhlotsheni eziningi zezingubo ezifudunyezwayo. I-MOQ ingamayunithi angaphezu kuka-500 — kodwa ngalesi sikhathi, usuqinisekisile isidingo futhi unga-oda ngokuzethemba kunokuqagela.
Okunye: Thengisa kusengaphambili ngaphambi koku-oda
Uma ususungule ubudlelwano bokusabalalisa, elinye isu elisebenzayo elinobungozi obuphansi ukuthengisa kusengaphambili ngaphambi kokufaka i-oda lakho lokukhiqiza. Yethula imininingwane yomkhiqizo kanye nesampula kubalingani bakho bokusabalalisa, uqoqe izibopho zokuthenga (ngisho nezingakahleleki), bese usebenzisa lezi zibopho ukuze uthethelele ivolumu ye-oda lakho lokukhiqiza. Le ndlela ishintsha ngempumelelo ingozi yempahla kusukela enqolobaneni yakho iye ekudingweni okuqinisekisiwe - futhi inikeza umenzi ukuzethemba ukuthi ivolumu ye-oda lakho izokhula. Ukuze ukuthengisa kusengaphambili kusebenze kahle, udinga amayunithi esampula (abakhiqizi abaningi abazowanikeza ngezindleko ezincane) kanye nemininingwane ecacile yomkhiqizo ukuze uyiveze kubathengi bakho.
Okunye: Qala ngamavesti afudumele esikhundleni samajakethi
Amavesti afudumele ayindawo yokungena ephansi kakhulu ye-MOQ, ebiza kancane esigabeni sezingubo ezifudumele. Ukwakhiwa kwawo okulula (izindawo ezimbalwa zokufudumala, imithungo embalwa, indwangu encane) kusho ukuthi imiklamo yevesti yesitoko se-ODM iyatholakala ku-MOQ 50 ngezindleko ze-FOB ezingama-$25-40 ngeyunithi ngayinye — uma kuqhathaniswa nama-$45-65 ngamavesti afudumele ezingeni elifanayo lokwenza ngokwezifiso. Kubathengi bokuqala abahlola imakethe, ukuqala ngamavesti afudumele kunikeza izinzuzo ezintathu: i-MOQ ephansi, izindleko eziphansi ngeyunithi ngayinye, kanye nokuguquguquka kwezikhathi ezi-3 (amavesti athengiswa kusukela ngoSepthemba kuya ku-Ephreli, kanti amavesti ngokuyinhloko ngoNovemba-Febhuwari). Uma ukuthengiswa kwamavesti kuqinisekisa isigaba sesiteshi sakho sokusabalalisa, unganwebela kumavesti afudumele ngesidingo esiqinisekisiwe.Hlola izinketho zevesti ezifudumele ku-PASSION OUTERWEAR.
6I-MOQ vs Izindleko: Ukuqonda Ubudlelwano Bentengo Ne-MOQ
Ukuqonda ubudlelwano phakathi kwe-MOQ kanye nezindleko zeyunithi ngayinye kukusiza ukuthi wenze izinqumo zoku-oda ezinolwazi — ngoba i-MOQ "efanele" akuyona njalo ephansi kakhulu. Uma kunezinto eziningi kakhulu, iprimiyamu yezindleko zeyunithi ngayinye ingadlula imali eyongiwe ngokugwema izinto eziningi ezigciniwe. Uma kunezinto eziningi, ukunciphisa izindleko zeyunithi ngayinye kudala imajini ekhokhela ukuzibophezela okukhulu kwempahla egciniwe.
Izinhlobo ze-MOQ zentengo zamajakethi afudumele
| Izinga le-MOQ | Intengo Ejwayelekile ye-FOB (Ijakethi Elithambile Elifudumele) | Ingxenye Yezindleko Ezingaguquki Ngeyunithi Ngayinye | Ukutshalwa Kwezimali Okuphelele Kwe-oda | Izindleko Zokufika Ngeyunithi Ngayinye |
|---|---|---|---|---|
| Amayunithi angu-50 | $55-65 | $8-12 (izindleko eziqinile eziphezulu ngeyunithi ngayinye) | $2,750-3,250 | $70-85 |
| Amayunithi ayi-100 | $45-55 | $4-6 | $4,500-5,500 | $58-72 |
| Amayunithi angu-200 | $38-48 | $2-3 | $7,600-9,600 | $50-63 |
| Amayunithi angu-500 | $32-42 | $1 | $16,000-21,000 | $42-55 |
| Amayunithi angaphezu kuka-1000 | $28-38 | $0.50 (okuncane) | $28,000-38,000 | $36-49 |
Ukuthola i-MOQ yakho engcono kakhulu
I-MOQ engcono kakhulu yinani lapho izindleko zakho zeyunithi ngayinye zinikeza khona imajini eyanele yesiteshi sakho sokusabalalisa, kuyilapho isamba semali oyitshalile esitokweni sakho sihlala ngaphakathi kwamandla akho okusebenza kanye nesibikezelo sokuthengisa kwesizini. Ukubala kuqondile:
Ifomula yokubala ye-MOQ engcono kakhulu
Intengo yokuthengisa eqondiweukususai-target sale marginukususaumkhawulo wesiteshi sokusabalalisakulingana neyakhoizindleko zokufika ezamukelekayo eziphezulu.
Isibonelo: Ijakethi elithambile elifudumele elihlose ukuthengisa okungu-$159, elinomkhawulo wokuthengisa ongu-40% ($63.60) kanye nomkhawulo wokusabalalisa ongu-35% ($36.40), linezindleko eziphezulu ezamukelekayo zokufika ezingu-$159 - $63.60 - $36.40 = $59.00. Uma ubheka ithebula lentengo-MOQ, le zindleko zokufika zingatholakala kumayunithi angu-MOQ angu-100-200 emiklamo yesitoko se-ODM - okuwububanzi bevolumu obulinganisa izindleko zeyunithi ngayinye kanye nokutshalwa kwezimali kwempahla kumthengi we-B2B wesizini yokuqala.
Uma i-MOQ ephezulu ikufanele ukutshalwa kwezimali
I-MOQ ephezulu ifanele ukutshalwa kwezimali okwengeziwe kwesitoko uma kuhlangatshezwana nemibandela emithathu: (1) usuqinisekisile isidingo esivela kubalingani bokusabalalisa abakhona noma izibopho zamakhasimende, (2) imali yakho yokusebenza ingamunca isitoko esikhulu ngaphandle kokucindezeleka kwemali engenayo, kanye (3) ukwehliswa kwezindleko ngeyunithi ngayinye ku-MOQ ephezulu kudala imajini eyengeziwe eyanele yokukhokhela izindleko zokuthwala isitoko esengeziwe. Umehluko wezindleko ngeyunithi ngayinye phakathi kwe-MOQ 100 ne-MOQ 500 uvame ukuba ngu-15-25% - okuhunyushwa ku-$8-12 ngeyunithi ngayinye ejazini elifudumele. Kumayunithi angu-500, lokho kungu-$4,000-6,000 kumajini engeziwe angaxhasa ukutshalwa kwezimali kokumaketha, asekele amanani okukhushulwa, noma akhe inzuzo.
Kubathengi bebhizinisi abanezabelomali zokuthenga zonyaka eziqinisekisiwe, i-MOQ ephezulu cishe njalo iyisinqumo esifanele sezomnotho - ngoba isidingo siyabikezelwa futhi ukonga izindleko kuhlanganiswa nomjikelezo wokuthenga. Kubathengi bokuqala abahlola isigaba esisha, i-MOQ ephansi enezindleko eziphakeme kancane ngeyunithi ngayinye isu lokuphatha ubungozi elihlakaniphile.
Ukuze uthole ukuqonda okuphelele ngamanani ejakethi elifudumele emazingeni ahlukene evolumu, bheka imininingwane yethuUmhlahlandlela Wentengo Ephezulu Yejakhethi Eshisayo— ehlanganisa izakhiwo zezindleko ezigcwele kusukela ku-FOB kuya ekufikeni, ngokubalwa kwemingcele yeziteshi ezahlukene zokusabalalisa.
imibuzo ejwayelekile ukubuzwa
Qala i-oda lakho lezingubo ezifudumele nge-MOQ eguquguqukayo
I-PASSION OUTERWEAR inikeza i-MOQ eqala kumayunithi angu-50 emiklamo yesitoko se-ODM — indawo yokungena ephansi kakhulu emkhakheni wezingubo ezishisayo ze-B2B. Isikhungo esiqinisekisiwe se-BSCI/SMETA, amadokhumenti aphelele esitifiketi, imigomo yoku-oda kabusha eguquguqukayo, kanye namanani asobala kuzo zonke izigaba zevolumu. Ake sithole i-MOQ efanele yebhizinisi lakho.
Cela imininingwane ye-MOQ kanye namanani Hlola Izinhlelo ze-OEM/ODM
