Izingubo zangaphandle zisho izingubo ezigqokwa ngemisebenzi yangaphandle njengokukhuphuka kwentaba kanye nokukhuphuka kwamatshe. Kungavikela umzimba ngomonakalo wokulimazeka kwemvelo, ukuvimbela ukulahleka kokushisa komzimba, futhi uvikele ukujuluka ngokweqile ngesikhathi sokunyakaza okusheshayo.
Izingubo zangaphandle zisho izingubo ezigqokwa ngemisebenzi yangaphandle njengokukhuphuka kwentaba kanye nokukhuphuka kwamatshe. Kungavikela umzimba ngomonakalo wokulimazeka kwemvelo, ukuvimbela ukulahleka kokushisa komzimba, futhi uvikele ukujuluka ngokweqile ngesikhathi sokunyakaza okusheshayo.
Izembatho zangaphandle zihlukaniswe ikakhulu isembatho sezemidlalo esingochwepheshe kanye nengubo yezemidlalo ejwayelekile. I-Professional Sports Apparel isho izembatho zangaphandle ezigqokwa ngabasubathi abangaphandle abaqeqeshiwe. Imvamisa inezidingo zokusebenza okuphezulu, ihlose ukumaketha okuphezulu okunezithameli ezincane, futhi inesabelo esincanyana semakethe. Ngokuphambene, izingubo ezijwayelekile zezemidlalo ezingaphandle zigxile emakethe ephansi kanye nabathandi bezemidlalo abajwayelekile. Ngakho-ke, inezithameli ezihlosiwe ezinkulu kanye nemakethe ebanzi, i-accounting ye-67.67% yemakethe ephelele ngo-2017.
Ngokuvamile, okokugqoka kwabesilisa kungaphandle kwemakethe ephansi. Intengo ephakathi yeyunithi yezingubo zabesilisa iphakeme kunaleyo yabesifazane, futhi izingubo zinokusebenza okungcono. Eminyakeni yamuva nje, imakethe ephansi yezingubo zabesifazane zabesifazane ivele kancane kancane. Ngenxa yokufunwa okuhlukahlukene, imijikelezo yokuvuselela umkhiqizo okufushane, futhi ngokuvamile amanani aphansi. Ngemisebenzi yomndeni wangaphandle iba yinto ebaluleke kakhulu, imakethe yezingubo zezingane zangaphandle izokhula ngokushesha kanye nokufunwa okwandayo. Eminyakeni emihlanu edlule, imakethe yabesilisa ikhule kusuka kumadola ayizigidi eziyizinkulungwane ezingama-12,4804 saseMelika ibe ngama-17.3763 billion ama-US Dollars, ngesilinganiso sokukhula sonyaka esingu-6.84%. Kodwa-ke, sikholwa ukuthi imakethe yabesilisa ifinyelele ezingeni elivuthiwe, kanti izimakethe zabesifazane nezingane zisenamandla amakhulu, ikakhulukazi eYurophu naseNyakatho Melika. Yize imakethe yezingubo zabesilisa ibamba isabelo esikhulu semakethe, izinga lokukhula konyaka lezingubo zabesifazane kanye nezingane kulindeleke ukuba lidlule lelo labesilisa, lifinyelela ku-7.29% kanye no-7.84% ngokulandelana eminyakeni ezayo.
Ngokuthuthuka komnotho, amazinga okuphila athuthukisiwe, kanye nentuthuko eqhubekayo ebukhwini be-textile, imikhiqizo yezingubo zangaphandle iya ngokuya ithandwa ngokwengeziwe. Ngokwengeziwe, imikhiqizo yezingubo zangaphandle inezinhlelo ezintsha eziningi, amabhizinisi aphesheya, iziteshi ezinhle zokusabalalisa, ukuvuthwa okuphezulu, kanye nomncintiswano omkhulu, okwenza izingubo zangaphandle zithandwa kakhulu emhlabeni jikelele.
Ngemuva kwenkathi yentuthuko, imboni yezingubo ezingaphandle manje isesiteji esivuthiwe nomncintiswano onolaka, ikakhulukazi emakethe yabathengi enkulu kunazo zonke yezingubo zangaphandle, eNyakatho Melika. Izinkampani zezingubo zangaphandle zivela ikakhulu ezivela e-United States naseYurophu, ngokuhlushwa imboni ephansi. Izinkampani ezintathu eziphezulu ziyi-VF Corporation, Columbia Sportswear, kanye ne-Arc'terluex.
Yize iChina yaqala imboni yayo yangaphandle yezemidlalo sekwephuzile, inekhono elikhulu lokuthuthuka. Njengomnotho weSibili ngobukhulu emhlabeni, iChina igcine ukukhula okuphezulu kakhulu kule minyaka emithathu kuya kwamashumi amane futhi sekungumkhiqizi omkhulu wezembatho zangaphandle. ENyakatho neMelika ne-Europe nakho kube nokuthuthukiswa komnotho okuzinzile, futhi izimboni zazo zokugqoka zangaphandle zisungulwe kahle futhi zikhule kakhulu izifunda zabathengi.
Ngendlela yokuphila ehlukahlukene, abantu abaningi ngokwengeziwe bahlanganyela emisebenzini yangaphandle ukuphishekela indlela yokuphila enempilo, yemfashini, neyemvelo, evuse izidingo ezinamandla emakethe zemikhiqizo yangaphandle. Abathengi base-US basebenzisa ama- $ 645,5 billion ngonyaka owenza imisebenzi yangaphandle, ngisho nangesikhathi sezinkinga zezomnotho, imakethe yezemidlalo yase-US Ongaphandle iyaqhubeka nokukhula ngesilinganiso sonyaka esingu-5%.
Ngesikhathi sezinkinga zezezimali, izinto zemfashini ephezulu zinikeza induduzo yezengqondo nokwaneliseka. Kuhlanganiswe "nobungani obukhulayo" bomsebenzisi we-Outdoor Cloges Design, imboni yezemidlalo yangaphandle iye yathuthukiswa kakhulu naphezu kokuncipha kwevolumu yokuthengisa. Namuhla, imidlalo yangaphandle ayiseyona nje indlela yokuthi abantu bahlale belungile; Sebephenduke indlela entsha yokubuthana umndeni nabangane. Lapho ubamba iqhaza emisebenzini yangaphandle, abantu banaka kakhulu ukusebenza kanye nokusebenza kahle kwemikhiqizo. Isibonelo, i-Windbreaker eyenziwe ngendwangu ekhethekile ingahwamuka namanzi amahlandla amahlanu ngokushesha okusheshayo kunekotini emsulwa futhi ingakhipha umoya kungakapheli imizuzu eyi-10 imvula. Ngokwengeziwe, kungavikela futhi ngokumelene nemisebe ye-UV kanye nokulunywa kwezinambuzane.
Ngokusho kocwaningo, ukuthengiswa okuphelele kwembulunga yonke kwezingubo zangaphandle kube ngama- $ 23.6561 billion ngonyaka we-2013 futhi kukhuphuke ukuthi inani lemakethe lezingubo zangaphandle lingafinyelela ama- $ 47.3238 billion ngo-7.17% ngonyaka we-7.17% kusuka ngo-2023.
Ukukhula kwemakethe yezingubo zangaphandle kuqhutshwa kakhulu ukufunwa kwabathengi abaphansi. Emazweni asathuthuka, ethuthukisa ubuchwepheshe bezomnotho, ekwandiseni izindinganiso zokuphila, ukuqwashisa okuhlukahlukene, futhi ukuqwashisa okuphezulu kwezempilo kuzothuthukisa ukuthengiswa kwezingubo zangaphandle.Izimakethe ezinamandla, nezidingo zomkhiqizo eziphakeme, ezinomthelela ekufuneni okukhulayo kwemakethe yezingubo zangaphandle.
I-Passion Clothing ngumkhiqizi wezingubo zangaphandle ezingaphandle eChina. Basebenzisana nemikhiqizo eminingi eyaziwayo emhlabeni wonke futhi bakhiqiza izinhlobo ezahlukahlukene zezingubo zangaphandle ezithola indumiso engaguquki evela kumakhasimende ngokwekhwalithi nentengo. Ngokusebenzelana kwebhizinisi lesikhathi eside namakhasimende eNyakatho Melika naseYurophu, izigqoko zothando ziqonda ubungcweti obudingekayo bezingubo zangaphandle futhi bazi ukuthi yiziphi izindwangu kanye namakhasimende entengo ahlukile. Lapho bekhiqiza abaqhubi bomoya, abasinaki umzamo ekucwaningweni nasekunikezeni amakhasimende abo izeluleko zochwepheshe ezisuselwa kokusalungiswa kwazo, okuvumela amakhasimende ukuba athole idumela elihle kakhulu kubathengi bokugcina.
Izembatho zangaphandle zihlukaniswe ikakhulu isembatho sezemidlalo esingochwepheshe kanye nengubo yezemidlalo ejwayelekile. I-Professional Sports Apparel isho izembatho zangaphandle ezigqokwa ngabasubathi abangaphandle abaqeqeshiwe. Imvamisa inezidingo zokusebenza okuphezulu, ihlose ukumaketha okuphezulu okunezithameli ezincane, futhi inesabelo esincanyana semakethe. Ngokuphambene, izingubo ezijwayelekile zezemidlalo ezingaphandle zigxile emakethe ephansi kanye nabathandi bezemidlalo abajwayelekile. Ngakho-ke, inezithameli ezihlosiwe ezinkulu kanye nemakethe ebanzi, i-accounting ye-67.67% yemakethe ephelele ngo-2017.
Ngokuvamile, okokugqoka kwabesilisa kungaphandle kwemakethe ephansi. Intengo ephakathi yeyunithi yezingubo zabesilisa iphakeme kunaleyo yabesifazane, futhi izingubo zinokusebenza okungcono. Eminyakeni yamuva nje, imakethe ephansi yezingubo zabesifazane zabesifazane ivele kancane kancane. Ngenxa yokufunwa okuhlukahlukene, imijikelezo yokuvuselela umkhiqizo okufushane, futhi ngokuvamile amanani aphansi. Ngemisebenzi yomndeni wangaphandle iba yinto ebaluleke kakhulu, imakethe yezingubo zezingane zangaphandle izokhula ngokushesha kanye nokufunwa okwandayo. Eminyakeni emihlanu edlule, imakethe yabesilisa ikhule kusuka kumadola ayizigidi eziyizinkulungwane ezingama-12,4804 saseMelika ibe ngama-17.3763 billion ama-US Dollars, ngesilinganiso sokukhula sonyaka esingu-6.84%. Kodwa-ke, sikholwa ukuthi imakethe yabesilisa ifinyelele ezingeni elivuthiwe, kanti izimakethe zabesifazane nezingane zisenamandla amakhulu, ikakhulukazi eYurophu naseNyakatho Melika. Yize imakethe yezingubo zabesilisa ibamba isabelo esikhulu semakethe, izinga lokukhula konyaka lezingubo zabesifazane kanye nezingane kulindeleke ukuba lidlule lelo labesilisa, lifinyelela ku-7.29% kanye no-7.84% ngokulandelana eminyakeni ezayo.
Ngokuthuthuka komnotho, amazinga okuphila athuthukisiwe, kanye nentuthuko eqhubekayo ebukhwini be-textile, imikhiqizo yezingubo zangaphandle iya ngokuya ithandwa ngokwengeziwe. Ngokwengeziwe, imikhiqizo yezingubo zangaphandle inezinhlelo ezintsha eziningi, amabhizinisi aphesheya, iziteshi ezinhle zokusabalalisa, ukuvuthwa okuphezulu, kanye nomncintiswano omkhulu, okwenza izingubo zangaphandle zithandwa kakhulu emhlabeni jikelele.
Ngemuva kwenkathi yentuthuko, imboni yezingubo ezingaphandle manje isesiteji esivuthiwe nomncintiswano onolaka, ikakhulukazi emakethe yabathengi enkulu kunazo zonke yezingubo zangaphandle, eNyakatho Melika. Izinkampani zezingubo zangaphandle zivela ikakhulu ezivela e-United States naseYurophu, ngokuhlushwa imboni ephansi. Izinkampani ezintathu eziphezulu ziyi-VF Corporation, Columbia Sportswear, kanye ne-Arc'terluex.
Yize iChina yaqala imboni yayo yangaphandle yezemidlalo sekwephuzile, inekhono elikhulu lokuthuthuka. Njengomnotho weSibili ngobukhulu emhlabeni, iChina igcine ukukhula okuphezulu kakhulu kule minyaka emithathu kuya kwamashumi amane futhi sekungumkhiqizi omkhulu wezembatho zangaphandle. ENyakatho neMelika ne-Europe nakho kube nokuthuthukiswa komnotho okuzinzile, futhi izimboni zazo zokugqoka zangaphandle zisungulwe kahle futhi zikhule kakhulu izifunda zabathengi.
Ngendlela yokuphila ehlukahlukene, abantu abaningi ngokwengeziwe bahlanganyela emisebenzini yangaphandle ukuphishekela indlela yokuphila enempilo, yemfashini, neyemvelo, evuse izidingo ezinamandla emakethe zemikhiqizo yangaphandle. Abathengi base-US basebenzisa ama- $ 645,5 billion ngonyaka owenza imisebenzi yangaphandle, ngisho nangesikhathi sezinkinga zezomnotho, imakethe yezemidlalo yase-US Ongaphandle iyaqhubeka nokukhula ngesilinganiso sonyaka esingu-5%.
Ngesikhathi sezinkinga zezezimali, izinto zemfashini ephezulu zinikeza induduzo yezengqondo nokwaneliseka. Kuhlanganiswe "nobungani obukhulayo" bomsebenzisi we-Outdoor Cloges Design, imboni yezemidlalo yangaphandle iye yathuthukiswa kakhulu naphezu kokuncipha kwevolumu yokuthengisa. Namuhla, imidlalo yangaphandle ayiseyona nje indlela yokuthi abantu bahlale belungile; Sebephenduke indlela entsha yokubuthana umndeni nabangane. Lapho ubamba iqhaza emisebenzini yangaphandle, abantu banaka kakhulu ukusebenza kanye nokusebenza kahle kwemikhiqizo. Isibonelo, i-Windbreaker eyenziwe ngendwangu ekhethekile ingahwamuka namanzi amahlandla amahlanu ngokushesha okusheshayo kunekotini emsulwa futhi ingakhipha umoya kungakapheli imizuzu eyi-10 imvula. Ngokwengeziwe, kungavikela futhi ngokumelene nemisebe ye-UV kanye nokulunywa kwezinambuzane.
Ngokusho kocwaningo, ukuthengiswa okuphelele kwembulunga yonke kwezingubo zangaphandle kube ngama- $ 23.6561 billion ngonyaka we-2013 futhi kukhuphuke ukuthi inani lentengo lezinkulungwane ezingama- $ 47.3238 ngonyaka ka-7.17% kusuka ngo-2020
Ukukhula kwemakethe yezingubo zangaphandle kuqhutshwa kakhulu ukufunwa kwabathengi abaphansi. Emazweni asathuthuka, ethuthukisa ubuchwepheshe bezomnotho, ekwandiseni izindinganiso zokuphila, ukuqwashisa okuhlukahlukene, futhi ukuqwashisa okuphezulu kwezempilo kuzothuthukisa ukuthengiswa kwezingubo zangaphandle.Izimakethe ezinamandla, nezidingo zomkhiqizo eziphakeme, ezinomthelela ekufuneni okukhulayo kwemakethe yezingubo zangaphandle.
Izingubo zokuthandanaungumkhiqizi wezingubo zangaphandle eChina. Basebenzisana nemikhiqizo eminingi eyaziwayo emhlabeni wonke futhi bakhiqiza izinhlobo ezahlukahlukene zezingubo zangaphandle ezithola indumiso engaguquki evela kumakhasimende ngokwekhwalithi nentengo. Ngokusebenzelana kwebhizinisi lesikhathi eside namakhasimende eNyakatho Melika naseYurophu, izigqoko zothando ziqonda ubungcweti obudingekayo bezingubo zangaphandle futhi bazi ukuthi yiziphi izindwangu kanye namakhasimende entengo ahlukile. Lapho bekhiqiza abaqhubi bomoya, abasinaki umzamo ekucwaningweni nasekunikezeni amakhasimende abo izeluleko zochwepheshe ezisuselwa kokusalungiswa kwazo, okuvumela amakhasimende ukuba athole idumela elihle kakhulu kubathengi bokugcina.
Isikhathi Sokuthumela: Jun-20-2023
