Izingubo zangaphandle zisho izingubo ezigqokwa ngesikhathi semisebenzi yangaphandle njengokuqwala izintaba nokuqwala amatshe. Ingavikela umzimba ekulimaleni kwemvelo okuyingozi, ivimbele ukulahlekelwa ukushisa komzimba, futhi igweme ukujuluka ngokweqile phakathi nokunyakaza okusheshayo.
Izingubo zangaphandle zisho izingubo ezigqokwa ngesikhathi semisebenzi yangaphandle njengokuqwala izintaba nokuqwala amatshe. Ingavikela umzimba ekulimaleni kwemvelo okuyingozi, ivimbele ukulahlekelwa ukushisa komzimba, futhi igweme ukujuluka ngokweqile phakathi nokunyakaza okusheshayo.
Izingubo zangaphandle zihlukaniswe kakhulu ngezingubo zezemidlalo ezisezingeni eliphezulu kanye nezingubo zezemidlalo ezijwayelekile. Izingubo zemidlalo ezisezingeni eliphezulu zisho izingubo zangaphandle ezigqokwa abasubathi abangochwepheshe bangaphandle. Ivamise ukuba nezidingo zokusebenza eziphezulu, iqondise imakethe esezingeni eliphezulu enezithameli ezincane, futhi inesabelo semakethe esincane. Ngokuphambene, izingubo ezijwayelekile zangaphandle zemidlalo ikakhulukazi ziqondise imakethe esezingeni eliphansi kanye nabathandi bezemidlalo abayizimfundamakhwela. Ngakho-ke, inezithameli eziqondiwe ezinkulu kanye nemakethe ebanzi, ebalwa ngama-67.67% emakethe ephelele ngo-2017.
Ngokuvamile, izingubo zabesilisa zangaphandle ziyimakethe eyinhloko engaphansi komfula. Isilinganiso senani leyunithi yezingubo zabesilisa liphakeme kunezabesifazane, futhi izingubo zisebenza kangcono. Eminyakeni yamuva, imakethe engezansi yezingubo zangaphandle zabesifazane iye yavela kancane kancane. Ngenxa yesidingo esihlukahlukene, imijikelezo emifushane yokubuyekezwa komkhiqizo, kanye nentengo ngokuvamile ephansi. Njengoba imisebenzi yangaphandle yomndeni iba yinsakavukela, imakethe yezingubo zangaphandle yezingane izokhula ngokushesha kanye nesidingo esikhulayo. Kule minyaka emihlanu edlule, imakethe yabesilisa ikhule isuka ku-12.4804 bhiliyoni yamadola aseMelika yaya ku-17.3763 amadola aseMelika, ngesilinganiso sokukhula saminyaka yonke esingu-6.84%. Nokho, sikholelwa ukuthi imakethe yabesilisa isifinyelele ezingeni elivuthiwe, kuyilapho izimakethe zabesifazane nezingane zisenamandla amakhulu, ikakhulukazi eYurophu naseNyakatho Melika. Yize imakethe yezimpahla zabesilisa inesabelo esikhulu semakethe, izinga lokukhula elihlanganisiwe lonyaka lezingubo zabesifazane nezezingane kulindeleke ukuthi lidlule elabesilisa, lifinyelele ku-7.29% no-7.84% ngokulandelanayo eminyakeni ezayo.
Ngokuthuthuka komnotho, amazinga okuphila athuthukisiwe, kanye nentuthuko eqhubekayo kubuchwepheshe bendwangu, imikhiqizo yezingubo zangaphandle iya idume kakhulu. Ukwengeza, imikhiqizo yezingubo zangaphandle inokuqamba okusha okuningi, amabhizinisi aphesheya, iziteshi ezinhle zokusabalalisa, ukuvuthwa kwemakethe ephezulu, nokuncintisana okukhulu, okwenza izingubo zangaphandle zidume kakhulu emhlabeni jikelele.
Ngemva kwesikhathi sokuthuthukiswa, imboni yezingubo zangaphandle manje isisesigabeni esivuthiwe esinokuncintisana okuqinile, ikakhulukazi emakethe enkulu yabathengi yezingubo zangaphandle, eNyakatho Melika. Izinkampani zezingubo zangaphandle ikakhulukazi zivela e-United States naseYurophu, ngokugxila embonini ephansi. Izinkampani ezintathu eziphezulu yi-VF Corporation, Columbia Sportswear, ne-Arc'teryx.
Nakuba i-China yaqala imboni yayo yezemidlalo yangaphandle sekwephuzile kakhulu, inamandla amakhulu okuthuthuka. Njengomnotho wesibili ngobukhulu emhlabeni, i-China igcine ukukhula ngesivinini esiphezulu kule minyaka engamashumi amathathu kuya kwamane edlule futhi isibe ngumkhiqizi omkhulu wezingubo zangaphandle. INyakatho Melika kanye ne-Europe nazo zinokuthuthuka komnotho ozinzile, futhi izimboni zabo zezingubo zangaphandle sezisungulwe kahle futhi ziyizifunda ezinkulu zabathengi.
Ngokuhlukahluka kwezindlela zokuphila, abantu abaningi ngokwengeziwe benza imisebenzi yangaphandle ukuze baphishekele impilo enempilo, esemfashinini, nengokwemvelo, evuse isidingo esinamandla semakethe semikhiqizo yangaphandle. Abathengi base-US bachitha ama-dollar ayizigidi eziyizinkulungwane ezingama-645.5 ngonyaka emisebenzini yangaphandle, futhi nangesikhathi sezinkinga zomnotho, imakethe yezemidlalo yangaphandle yase-US iyaqhubeka nokukhula ngesilinganiso sonyaka esimaphakathi esingu-5%.
Ngesikhathi sezinkinga zezimali, izinto zemfashini ezisezingeni eliphezulu zinikeza induduzo engokwengqondo nokwaneliseka. Ngokuhambisana “nokufaneleka komsebenzisi” okwandayo kwedizayini yezingubo zangaphandle, imboni yezemidlalo yangaphandle ibe nentuthuko enkulu naphezu kokwehla kwenani lokuthengisa. Namuhla, imidlalo yangaphandle ayiseyona nje indlela yokuthi abantu bahlale beqinile; sebeyindlela entsha yokuhlangana komndeni nabangane. Uma ubamba iqhaza emisebenzini yangaphandle, abantu banaka kakhulu ukusebenza nokusebenza kwemikhiqizo. Isibonelo, i-windbreaker eyenziwe ngendwangu ekhethekile ingahwamulisa amanzi ngokushesha okuphindwe kahlanu kunokotini omsulwa futhi ingakwazi ukoma phakathi nemizuzu eyi-10 ngemva kwemvula. Ukwengeza, ingavikela futhi emisebeni ye-UV kanye nokulunywa yizinambuzane.
Ngokusho kocwaningo, isamba sokuthengiswa kwezimpahla zangaphandle emhlabeni wonke sifinyelele ku-$ 23.6561 billion ngo-2013 futhi sikhuphuke safinyelela ku-$ 33.4992 billion ngo-2018. % kusukela ngo-2017 kuya ku-2023.
Ukukhula kwemakethe yezingubo zangaphandle kuqhutshwa kakhulu yisidingo sabathengi esingezansi. Emazweni asathuthuka, ukuthuthukisa ubuchwepheshe bezomnotho, ukwanda kwezinga lempilo, ukuzijabulisa okuhlukahlukene, kanye nokuqwashisa okuphakeme ngezempilo kuzokhuthaza ukuthengiswa kwezingubo zangaphandle.Ezimakethe ezithuthukisiwe, banobuchwepheshe obuzimele obunelungelo lobunikazi, amandla okuthenga aqinile, imikhuba emihle yokusebenzisa, kanye nomkhiqizo ophezulu. izidingo, ezinomthelela ekwandeni kwesidingo semakethe sezingubo zangaphandle.
I-Passion Clothing ingumkhiqizi wezingubo zangaphandle ochwepheshe eChina. Basebenzisana nemikhiqizo eminingi eyaziwa emhlabeni wonke futhi bakhiqize izinhlobo ezahlukene zezingubo zangaphandle ezithola ukudunyiswa okungaguquki kumakhasimende ngokwekhwalithi namanani. Ngokusebenzelana kwebhizinisi kwesikhathi eside namakhasimende eNyakatho Melika naseYurophu, I-Passion Clothing iyabuqonda ubuciko obudingekayo bezingubo zangaphandle futhi iyazi ukuthi yiziphi izindwangu nekhwalithi efanela amakhasimende ahlukene. Lapho bekhiqiza ama-windbreaker, abagodli umzamo wokucwaninga futhi banikeze amakhasimende abo izeluleko ezisezingeni eliphakeme kakhulu ngokususelwa ekuklanyweni kwawo, okuvumela amakhasimende ukuthi athole idumela elihle kakhulu phakathi kwabathengi bokugcina.
Izingubo zangaphandle zihlukaniswe kakhulu ngezingubo zezemidlalo ezisezingeni eliphezulu kanye nezingubo zezemidlalo ezijwayelekile. Izingubo zemidlalo ezisezingeni eliphezulu zisho izingubo zangaphandle ezigqokwa abasubathi abangochwepheshe bangaphandle. Ivamise ukuba nezidingo zokusebenza eziphezulu, iqondise imakethe esezingeni eliphezulu enezithameli ezincane, futhi inesabelo semakethe esincane. Ngokuphambene, izingubo ezijwayelekile zangaphandle zemidlalo ikakhulukazi ziqondise imakethe esezingeni eliphansi kanye nabathandi bezemidlalo abayizimfundamakhwela. Ngakho-ke, inezithameli eziqondiwe ezinkulu kanye nemakethe ebanzi, ebalwa ngama-67.67% emakethe ephelele ngo-2017.
Ngokuvamile, izingubo zabesilisa zangaphandle ziyimakethe eyinhloko engaphansi komfula. Isilinganiso senani leyunithi yezingubo zabesilisa liphakeme kunezabesifazane, futhi izingubo zisebenza kangcono. Eminyakeni yamuva, imakethe engezansi yezingubo zangaphandle zabesifazane iye yavela kancane kancane. Ngenxa yesidingo esihlukahlukene, imijikelezo emifushane yokubuyekezwa komkhiqizo, kanye nentengo ngokuvamile ephansi. Njengoba imisebenzi yangaphandle yomndeni iba yinsakavukela, imakethe yezingubo zangaphandle yezingane izokhula ngokushesha kanye nesidingo esikhulayo. Kule minyaka emihlanu edlule, imakethe yabesilisa ikhule isuka ku-12.4804 bhiliyoni yamadola aseMelika yaya ku-17.3763 amadola aseMelika, ngesilinganiso sokukhula saminyaka yonke esingu-6.84%. Nokho, sikholelwa ukuthi imakethe yabesilisa isifinyelele ezingeni elivuthiwe, kuyilapho izimakethe zabesifazane nezingane zisenamandla amakhulu, ikakhulukazi eYurophu naseNyakatho Melika. Yize imakethe yezimpahla zabesilisa inesabelo esikhulu semakethe, izinga lokukhula elihlanganisiwe lonyaka lezingubo zabesifazane nezezingane kulindeleke ukuthi lidlule elabesilisa, lifinyelele ku-7.29% no-7.84% ngokulandelanayo eminyakeni ezayo.
Ngokuthuthuka komnotho, amazinga okuphila athuthukisiwe, kanye nentuthuko eqhubekayo kubuchwepheshe bendwangu, imikhiqizo yezingubo zangaphandle iya idume kakhulu. Ukwengeza, imikhiqizo yezingubo zangaphandle inokuqamba okusha okuningi, amabhizinisi aphesheya, iziteshi ezinhle zokusabalalisa, ukuvuthwa kwemakethe ephezulu, nokuncintisana okukhulu, okwenza izingubo zangaphandle zidume kakhulu emhlabeni jikelele.
Ngemva kwesikhathi sokuthuthukiswa, imboni yezingubo zangaphandle manje isisesigabeni esivuthiwe esinokuncintisana okuqinile, ikakhulukazi emakethe enkulu yabathengi yezingubo zangaphandle, eNyakatho Melika. Izinkampani zezingubo zangaphandle ikakhulukazi zivela e-United States naseYurophu, ngokugxila embonini ephansi. Izinkampani ezintathu eziphezulu yi-VF Corporation, Columbia Sportswear, ne-Arc'teryx.
Nakuba i-China yaqala imboni yayo yezemidlalo yangaphandle sekwephuzile kakhulu, inamandla amakhulu okuthuthuka. Njengomnotho wesibili ngobukhulu emhlabeni, i-China igcine ukukhula ngesivinini esiphezulu kule minyaka engamashumi amathathu kuya kwamane edlule futhi isibe ngumkhiqizi omkhulu wezingubo zangaphandle. INyakatho Melika kanye ne-Europe nazo zinokuthuthuka komnotho ozinzile, futhi izimboni zabo zezingubo zangaphandle sezisungulwe kahle futhi ziyizifunda ezinkulu zabathengi.
Ngokuhlukahluka kwezindlela zokuphila, abantu abaningi ngokwengeziwe benza imisebenzi yangaphandle ukuze baphishekele impilo enempilo, esemfashinini, nengokwemvelo, evuse isidingo esinamandla semakethe semikhiqizo yangaphandle. Abathengi base-US bachitha ama-dollar ayizigidi eziyizinkulungwane ezingama-645.5 ngonyaka emisebenzini yangaphandle, futhi nangesikhathi sezinkinga zomnotho, imakethe yezemidlalo yangaphandle yase-US iyaqhubeka nokukhula ngesilinganiso sonyaka esimaphakathi esingu-5%.
Ngesikhathi sezinkinga zezimali, izinto zemfashini ezisezingeni eliphezulu zinikeza induduzo engokwengqondo nokwaneliseka. Ngokuhambisana “nokufaneleka komsebenzisi” okwandayo kwedizayini yezingubo zangaphandle, imboni yezemidlalo yangaphandle ibe nentuthuko enkulu naphezu kokwehla kwenani lokuthengisa. Namuhla, imidlalo yangaphandle ayiseyona nje indlela yokuthi abantu bahlale beqinile; sebeyindlela entsha yokuhlangana komndeni nabangane. Uma ubamba iqhaza emisebenzini yangaphandle, abantu banaka kakhulu ukusebenza nokusebenza kwemikhiqizo. Isibonelo, i-windbreaker eyenziwe ngendwangu ekhethekile ingahwamulisa amanzi ngokushesha okuphindwe kahlanu kunokotini omsulwa futhi ingakwazi ukoma phakathi nemizuzu eyi-10 ngemva kwemvula. Ukwengeza, ingavikela futhi emisebeni ye-UV kanye nokulunywa yizinambuzane.
Ngokusho kocwaningo, isamba sokuthengiswa kwezimpahla zangaphandle emhlabeni wonke sifinyelele ku-$ 23.6561 billion ngo-2013 futhi sikhuphuke safinyelela ku-$ 33.4992 billion ngo-2018. % kusukela ngo-2017 kuya ku-2023
Ukukhula kwemakethe yezingubo zangaphandle kuqhutshwa kakhulu yisidingo sabathengi esingezansi. Emazweni asathuthuka, ukuthuthukisa ubuchwepheshe bezomnotho, ukwanda kwezinga lempilo, ukuzijabulisa okuhlukahlukene, kanye nokuqwashisa okuphakeme ngezempilo kuzokhuthaza ukuthengiswa kwezingubo zangaphandle.Ezimakethe ezithuthukisiwe, banobuchwepheshe obuzimele obunelungelo lobunikazi, amandla okuthenga aqinile, imikhuba emihle yokusebenzisa, kanye nomkhiqizo ophezulu. izidingo, ezinomthelela ekwandeni kwesidingo semakethe sezingubo zangaphandle.
Passion Clothingingumkhiqizi wezingubo zangaphandle ochwepheshe eChina. Basebenzisana nemikhiqizo eminingi eyaziwa emhlabeni wonke futhi bakhiqize izinhlobo ezahlukene zezingubo zangaphandle ezithola ukudunyiswa okungaguquki kumakhasimende ngokwekhwalithi namanani. Ngokusebenzelana kwebhizinisi kwesikhathi eside namakhasimende eNyakatho Melika naseYurophu, I-Passion Clothing iyabuqonda ubuciko obudingekayo bezingubo zangaphandle futhi iyazi ukuthi yiziphi izindwangu nekhwalithi efanela amakhasimende ahlukene. Lapho bekhiqiza ama-windbreaker, abagodli umzamo wokucwaninga futhi banikeze amakhasimende abo izeluleko ezisezingeni eliphakeme kakhulu ngokususelwa ekuklanyweni kwawo, okuvumela amakhasimende ukuthi athole idumela elihle kakhulu phakathi kwabathengi bokugcina.
Isikhathi sokuthumela: Jun-20-2023
